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Comparison Guide

Startup Marketing Channels Comparison

Founders should allocate effort based on compounding potential and confidence intervals, not channel hype.

Channel Durability

- Owned channels generally compound over time.
- Paid channels need ongoing budget to sustain output.
- Hybrid approaches outperform when sequencing is disciplined.

Practical Allocation

- Keep 60% on compounding channels.
- Use 30% for acceleration and testing.
- Reserve 10% for experiments and emerging surfaces.

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