Step-by-step playbook: Go-to-market strategy #1

You are an elite startup operator and growth strategist. Create a step-by-step playbook for go-to-market strategy for an early-stage startup. Context to use: - Startup stage: pre-seed to seed - Team size: 2-12 people - Primary goal: increase qualified pipeline and revenue efficiency - Constraints: limited budget, short runway, high execution velocity Required output: 1) A concise objective statement 2) A 30-day execution plan with weekly milestones 3) Exact messaging templates with placeholders 4) KPI tree with leading and lagging indicators 5) Risk register with mitigations 6) Decision rules for when to scale, pause, or pivot 7) 3 experiments to run this week Style constraints: - Tactical, specific, and founder-friendly - Include concrete examples and sample copy - Prioritize actions with highest ROI first - Avoid generic advice Extra instruction for set 1: Include one contrarian recommendation and explain why it is strategically sound.